S2, E26: Marti Wymer Turned a Personal Loss Into Spoonful of Comfort

A single question sits at the heart of this conversation: what do you send when someone you love is hurting and you can’t get on a plane? Marti, founder and CEO of Spoonful of Comfort, shares the true origin story behind her comfort food delivery brand, starting with the call every family dreads and the search for something more meaningful than flowers or candy. When she couldn’t find a chicken soup gift that felt personal, practical, and caring, she built it and poured her love and grief into the work. We talk through the real early days of building a food and e-commerce business: learning the rules, finding production help, packing orders at the kitchen table, and doing post office runs with kids in the car. Then the growth moment hits, a wave of press, hundreds of orders in hours, and the kind of scramble that forces a company to level up fast. Marti also explains how she and her husband run the business together, how they split responsibilities, and why moving to Utah became a turning point for scaling operations and finding the right community. We also get into what makes Spoonful of Comfort stand out: thoughtful branding, a warm unboxing experience, and products designed for life’s hardest moments. Marti shares favorites, how the menu evolved from a tight starting lineup to bigger add-ons and sweets, and what’s coming next, including a Hallmark partnership timed perfectly for cozy movie season. If you care about founder stories, customer experience, and building a brand with heart, hit play then subscribe, share this with a friend, and leave a review with your favorite comfort food.50% Off Minky Couture Blankets: softminkyblankets.com/SMALLLAKECITY Visit www.luxeautomotive.com or use this link to request a quote Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time Support the showSmall Lake City Calendar, add for all the events coming up straight to your iCal, Google Calendar, or Outlook: https://42b1ul.share-na2.hsforms.com/2NEaCwuBsSH-fY1z5Hr7DkgJoin the Small Lake City Discord: https://discord.gg/TYNzMhCxeKSubscribe to the Newsletter! https://www.smalllakepod.com/newsletter-landing-pageInstagram: @smalllakepodYoutube: https://www.youtube.com/@SmallLakeCityPodcastTikTok: @smalllakepod