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S2 E29 - How to Determine your Marketing Tech Stack | Darrell Alfonso episode artwork

EPISODE · Aug 18, 2022 · 52 MIN

S2 E29 - How to Determine your Marketing Tech Stack | Darrell Alfonso

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

This episode is summed up with a simple question: What is marketing at your org trying to accomplish and what is necessary from a tech stack perspective to simplify and make that process as efficient and effective as possible? Marketing is not the promotion department, or at least it isn't in companies doing marketing correctly. Good marketing should be aligned with business metrics, so in essence, good marketing is good business. In this episode, Cassidy talks with Darrell Alfonso, Marketing Operations at Amazon and Author of “The Martech Handbook”.

What this episode covers

This episode is summed up with a simple question: What is marketing at your org trying to accomplish and what is necessary from a tech stack perspective to simplify and make that process as efficient and effective as possible? Marketing is not the promotion department, or at least it isn't in companies doing marketing correctly. Good marketing should be aligned with business metrics, so in essence, good marketing is good business. In this episode, Cassidy talks with Darrell Alfonso, Marketing Operations at Amazon and Author of “The Martech Handbook”.

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S2 E29 - How to Determine your Marketing Tech Stack | Darrell Alfonso

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How long is this episode of Stacking Growth | The B2B Marketing Podcast?

This episode is 52 minutes long.

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This episode was published on August 18, 2022.

What is this episode about?

This episode is summed up with a simple question: What is marketing at your org trying to accomplish and what is necessary from a tech stack perspective to simplify and make that process as efficient and effective as possible? Marketing is not the...

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