S2 E3 Making Women-Owned and Minority Certification Work for You

Today on The DooDoo Diva's Smells Like Money Podcast, right in the middle of International Women's Month, President of W.H. Kassner, Inc. Ellie Kassner speaks on the incentives and burdens of running WHK as a woman in a male-dominated field. Over 80% of the clients WHK currently has under their belt were developed after Ellie, and her brother managed the company. Here, Ellie talks about how contracts maximized their WBE certification and why seeing it all the way through paid off in her experience of heading WHK. This episode covers: · How WHK started – A Wild Wild West Story · What is supplier diversity? · The incentives of being a minority-owned enterprise · A burden of proof for women business owners · Elli Kassner – on why the business has a future and not just a past About Ellie Kassner: Third generation majority Business Owner and President Ellie Kassner grew up around W.H. Kassner, Inc. Her focus on new business development and job compliance, along with her detail-oriented business acumen, has already yielded significant corporate growth. Under her guidance, WHK is a certified WBE and DBE. Besides estimating in the office, Ellie can be found field measuring, meeting with clients, and installing with a team. Connect with Ellie Kassner on: Website: http://www.whkassner.com/ Follow The DooDoo Diva's Smells Like Money Podcast on: Website: www.creativeraven.com | https://thetuitgroup.com/ LinkedIn: https://www.linkedin.com/in/creativeraven/ Email: [email protected] Telephone: +1 760-217-8010