S2 E38 - Demystifying PLG for Demand Gen Marketers
An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E38 - Demystifying PLG for Demand Gen Marketers" was published on September 8, 2022 and runs 33 minutes.
September 8, 2022 ·33m · Stacking Growth | The B2B Marketing Podcast
Summary
Many companies that run an enterprise, sales-led motion are now using some form of product-led growth to move down market. This poses a lot of problems for some demand-gen marketers, as it requires a different approach in both strategy and tactics to be successful. In this episode, Allison and Tory dive into the framework that we've been implementing with clients facing this here at Refine Labs. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Episode Description
Many companies that run an enterprise, sales-led motion are now using some form of product-led growth to move down market. This poses a lot of problems for some demand-gen marketers, as it requires a different approach in both strategy and tactics to be successful. In this episode, Allison and Tory dive into the framework that we've been implementing with clients facing this here at Refine Labs.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
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