S2 E39: Project Manager & Cannabis Outreach Specialist for RELEVNT, Hillary Ferrara

Hillary has been leading grassroots efforts in Florida's cannabis space since 2019. With a background in sales and marketing directly to cannabis consumers, Hillary uses her experience and product knowledge to spread awareness and educate everyone she meets. Her excitement to help people truly understand the benefits of cannabis and plant medicine is what keeps her ahead of trends and fads in the industry, and grounded in the science behind the flower. Hillary’s personal experience with cannabis and plant based medicine had a significant impact on her past and it helps shape her outlook moving into her future. Hillary has developed long lasting relationships with cannabis physicians, dispensaries, growers, and influencers across the State of Florida and internationally. Hillary’s hunger for learning fuels her outreach efforts as she builds lasting relationships with the cannabis community. Having worked for corporate cannabis and mom & pop farms, Hillary understands the business side of cannabis and how educating users has a direct impact on sales. Hillary is a native of Jacksonville, Florida and she is looking forward to the future with her fiancé Mark and their beautiful daughter. “Family is everything to me. That’s one of the things that I love most about the cannabis community - it’s like a second family!"