S2 E39 - The 4 Levers Every Marketer Can Pull To Capture More Demand
An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E39 - The 4 Levers Every Marketer Can Pull To Capture More Demand" was published on September 10, 2022 and runs 18 minutes.
September 10, 2022 ·18m · Stacking Growth | The B2B Marketing Podcast
Summary
An economic downturn can bring a lot of difficulties for a marketing team. Decreased media spend and decreased budget for tech from customers both lead to lower overall demand in the marketplace. When demand is lower, marketing teams have to focus on the levers they can influence, independent of those variables. In this episode, Sam and Sidney talk about the 4 levers that every marketer can pull to help better capture the demand in the market.
Episode Description
An economic downturn can bring a lot of difficulties for a marketing team. Decreased media spend and decreased budget for tech from customers both lead to lower overall demand in the marketplace. When demand is lower, marketing teams have to focus on the levers they can influence, independent of those variables. In this episode, Sam and Sidney talk about the 4 levers that every marketer can pull to help better capture the demand in the market.
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