S2/E4: Bud Light's Epic LGBTQ+ Fail

from Keep It Integrated · host Kristin Comeforo

Kristin and Sarah discuss what went wrong (everything!) with Bud Light's use of trans influencer Dylan Mulvaney for a March Madness promo. Not only do we talk about the challenges of LGBTQ+ marketing communication, but we also hit on challenges with working with influencers on the whole.

Episode metadata supplied by the publisher feed · Published Jul 31, 2023

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S2/E4: Bud Light's Epic LGBTQ+ Fail

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