S2 E4 - CRASH: A is for Assets and Automation

Welcome to this week's Wealthy Wednesday Podcast.  We're continuing our campaign around C.R.A.S.H. and this week it's A for Assets & Automation. Partial Transcript: What I want to share with you is: in every industry there are companies that take off. They effortlessly hire talented people, attract loyal customers, create amazing products, and make lots and lots of money. These companies seem to stand out and scale up quickly with the support from investors, partners, and media, no matter what the economy.  Now, sadly, most companies don't perform this way. Most entrepreneurs and business owners are not building anything of value. They work hard, they make sacrifices, they struggle, they dream, they plan and strive. In the end, it does not pay well. And it doesn't have to be like this, especially in the digital age. And continuing on from our last two episodes in this crash season, where C stands for Cash buffer, R stands for reducing costs. Well, this week we're going to talk about Assets and Automation. And in his book 24 Assets, entrepreneur Daniel Priestley carefully lays out 24 of the assets in sequence as I'll explain in a moment. Now Daniel, Priestley is an amazing man. Actually, he's got some fantastic assets out there himself. He's got a wonderful company called Dent Global. There's something called key person of influence, and I just feel that he's somebody that should be followed. In fact, he created this crash methodology which I'm sharing with you just now.  So listen, I want you to understand that none of us knows what's around the corner, but the economic warning sirens are blaring right now. And yet so many people are just going, whatever, it'll be fine. But, I'm sharing with you right here, right now, it's important that you pay attention to this message. I've been through three recessions and the recent pandemic, and I'm old enough to see the signs again. And wise enough to take advice from the red squirrels who prepare for winter all autumn by creating a store of nuts so they can survive when there's no food around. Literally. I live in the countryside and I'll watch these wonderful animals right now, just preparing for winter.  Now, in terms of the last financial crash I've been through, well, back in August 2008, I joined a contracting organization in Scotland as the financial crash hit, I joined as a business development manager. I'd had 20 odd years in construction as a quantity surveyor and I'd set out from that career and I'd gone away to start my own businesses, some of which failed, some of which were successful. But I joined this contracting organization at the beginning of August 2008. And through careful planning. And from what I've learned before and through trial, and error managed to help them grow from 6 million of sales every year to 15 million, 5 years later. And they came out in a different sector and different niche where they still operate to this day. So what's that? That's, over a decade later and, they're still successful and profitable in that sector. So today I want to share with you a plan on how you can exit the coming recession. No matter how long it is, whether it's 24 months, 36 months, whatever it's going to be. So you can exit the recession in better health and with more profit than your competitors. check out Daniel Priestly HERE And as ever, get in touch on [email protected]