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S2 E42: How To Do a Win/Loss Analysis To Uncover Incredible New Insights

EPISODE · Sep 17, 2022 · 35 MIN

S2 E42: How To Do a Win/Loss Analysis To Uncover Incredible New Insights

from Stacking Growth | The B2B Marketing Podcast · host Refine Labs

One of the most informative things you can do as a demand gen marketer is do a win/loss analysis. A win/loss analysis can do many things including validating messaging, help refine your ICP, inform your content strategy, and more. Some teams are already looking into why deals are lost, but it’s rare to see companies analyzing and comparing the reasons you won deals. Looking into both of these items are key to unlocking key insights to power a successful go-to-market strategy. In this episode, Tory welcomes Director of Demand Gen, Matthew Sciannella to talk about the incredible insights he is uncovering by doing this analysis. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

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S2 E42: How To Do a Win/Loss Analysis To Uncover Incredible New Insights

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