S2 E45 - Growing Your Business Through Customer Conversations

An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E45 - Growing Your Business Through Customer Conversations" was published on September 24, 2022 and runs 46 minutes.

September 24, 2022 ·46m · Stacking Growth | The B2B Marketing Podcast

0:00 / 0:00

Summary

At this point you all know our stance on talking to customers and extracting insights through those conversations. But some of the common questions we still get all the time are:  "what is the best way to conduct a customer interview?"  "What questions should I ask?" "How do I take insights gleaned from a customer interview and inject them into my marketing strategy?" In this episode, Tory and Matt talk with Michael Ashford, Director of Marketing at The Receptionist, about how they were able to achieve exponential growth without an outbound sales team by creating a demand strategy around the insights they learned from talking with customers regularly. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Episode Description

At this point you all know our stance on talking to customers and extracting insights through those conversations. But some of the common questions we still get all the time are:

"what is the best way to conduct a customer interview?"

"What questions should I ask?"

"How do I take insights gleaned from a customer interview and inject them into my marketing strategy?"

In this episode, Tory and Matt talk with Michael Ashford, Director of Marketing at The Receptionist, about how they were able to achieve exponential growth without an outbound sales team by creating a demand strategy around the insights they learned from talking with customers regularly.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.