EPISODE · Dec 2, 2025 · 34 MIN
S2 E5: PR with Heart: Pitching Yourself Without Selling Your Soul (with Gloria Chou)
from Sacred Boardroom · host Heather Wick
PR isn’t just for big brands with bigger budgets. In this episode, I sit down with Gloria Chou, former U.S. diplomat turned PR strategist, who has helped thousands of small business owners land features in places like Forbes and CNBC—without an agency, without “guru” tactics, and without burning out.We talk about:How Gloria cracked PR from the outside with nothing but cold pitches and courageWhy your point of view (not your revenue) is what makes you press-worthyThe real reason visibility feels so tender—especially for women and founders of colorBurnout, plant medicine, and redefining success beyond “2x every launch”The future of PR in an AI world and why access > gatekeepingIf you’ve ever thought, “Who am I to pitch the media?”—this conversation will lovingly call BS on that.🔥 Next Steps:Connect with Gloria on IG @gloriachoupr and DM her the word HEATHER for her free PR masterclass + pitch framework.Want to look at the energy behind your visibility and growth? Book a Business Energy Reading with me and let’s meet the soul of your business together.If this episode lands, please follow, rate, and share The Sacred Boardroom. Your review helps this work reach more heart-led entrepreneurs who are ready to be seen.
What this episode covers
PR isn’t just for big brands with bigger budgets. In this episode, I sit down with Gloria Chou, former U.S. diplomat turned PR strategist, who has helped thousands of small business owners land features in places like Forbes and CNBC—without an agency, without “guru” tactics, and without burning out.We talk about:How Gloria cracked PR from the outside with nothing but cold pitches and courageWhy your point of view (not your revenue) is what makes you press-worthyThe real reason visibility feels so tender—especially for women and founders of colorBurnout, plant medicine, and redefining success beyond “2x every launch”The future of PR in an AI world and why access > gatekeepingIf you’ve ever thought, “Who am I to pitch the media?”—this conversation will lovingly call BS on that.🔥 Next Steps:Connect with Gloria on IG @gloriachoupr and DM her the word HEATHER for her free PR masterclass + pitch framework.Want to look at the energy behind your visibility and growth? Book a Business Energy Reading with me and let’s meet the soul of your business together.If this episode lands, please follow, rate, and share The Sacred Boardroom. Your review helps this work reach more heart-led entrepreneurs who are ready to be seen.
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S2 E5: PR with Heart: Pitching Yourself Without Selling Your Soul (with Gloria Chou)
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