S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan

An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan" was published on October 20, 2022 and runs 51 minutes.

October 20, 2022 ·51m · Stacking Growth | The B2B Marketing Podcast

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Summary

Launching a successful demand gen program is something that a lot of marketing leaders strive for. But it's easier said than done. Common hurdles include: - Crafting a compelling point of view - Outlining a strategy - Getting buy-in from the C-Suite - Executing on both paid media spend and organic channels - And more... These are all the things that Grant Duncan has done successfully in his time as VP of marketing at Zingtree. In this episode, he talks with Sam and Sidney to discuss exactly how he did that. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.

Episode Description

Launching a successful demand gen program is something that a lot of marketing leaders strive for. But it's easier said than done. Common hurdles include:

- Crafting a compelling point of view

- Outlining a strategy

- Getting buy-in from the C-Suite

- Executing on both paid media spend and organic channels

- And more...

These are all the things that Grant Duncan has done successfully in his time as VP of marketing at Zingtree. In this episode, he talks with Sam and Sidney to discuss exactly how he did that.

Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.