S2 E6 - Hybrid Attribution - Stacking Growth

What this episode covers

Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.

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Frequently Asked Questions

How long is this episode of Stacking Growth | The B2B Marketing Podcast?

This episode is 24 minutes long.

When was this Stacking Growth | The B2B Marketing Podcast episode published?

This episode was published on May 24, 2022.

What is this episode about?

Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when...

Can I download this Stacking Growth | The B2B Marketing Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.