S2 E6 - Hybrid Attribution
Episode 6 of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E6 - Hybrid Attribution" was published on May 24, 2022 and runs 24 minutes.
May 24, 2022 ·24m · Stacking Growth | The B2B Marketing Podcast
Summary
Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.
Episode Description
Sidney Waterfall (VP of Demand) and Judy Sheriff (General Manager) hosted today's Stacking Growth episode to break down hybrid attribution - what it is (and is not), how to put it into practice, and some common questions and scenarios they see when implementing and analyzing hybrid attribution in the B2B space. After listening to this episode, you'll have a better understanding of how to mesh self-reported attribution with existing technology & attribution software to get a more comprehensive, contextual picture of your buyers' journeys.
Similar Episodes
Apr 10, 2026 ·3m
Apr 8, 2026 ·3m
Apr 8, 2026 ·89m
Apr 8, 2026 ·4m
Apr 7, 2026 ·4m
Apr 4, 2026 ·3m