S2 E6: Natalie Graeme - How being underestimated fuelled the fire of ambition.

Jo welcomes the incredible Natalie Graeme to the Good Girls Eat Dinner podcast. Natalie is a founder of Uncommon Creative Studio, alongside Nils Leonard &, Lucy Jameson.  A creative studio building brands that people in the real world actually wish existed; either by working with clients or by creating brands themselves. Natalie has 20+ years experience working at the most successful and creative agencies on the planet.  Between London & Amsterdam she has run business defining relationships & strategies for global and local brands including, Sony, BBC, Coca-Cola, Vodafone, The Times and many more.Topics covered:- A fishy first job, literally on a fish counter- Being encouraged and supported as a child to ‘try anything’- Wanting, for a while, to be a TV presenter- Not quite reaching the ‘triple threat’ status- The life lesson of recognizing what you’re good at and what you’re not- Ambition and what drives it- How being over-looked can fuel the fire of ambition- Arriving to work experience on a speedboat! - Falling in and out of love with the ad industry- Striking out and setting up Uncommon- Being in a professional ‘throuple’ with Nils and Lucy- The strengths of difference  - The deal between Uncommon, Havas & Vivendi- The secret to such incredible success- Writing the ‘uncontract’ - a promise not to be dickheads- Being in the business of creativity not status reports etc- AI: Talent & creativity as the competitive advantage- Why so much advertising is so s&!t - Standing for something and the world-changing power of creativity- The on-going, baffling, diversity issue in the industry- Natalie’s Doggy Bag of adviceSend us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.