S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile
An episode of the Stacking Growth | The B2B Marketing Podcast podcast, hosted by Refine Labs, titled "S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile" was published on November 17, 2022 and runs 27 minutes.
November 17, 2022 ·27m · Stacking Growth | The B2B Marketing Podcast
Summary
Trying to market to multiple ICPs can be a huge mistake for many companies, especially those on a budget. When you try to be everything to everyone, you water down your message across the board and confuse the audience. That’s why niching down with your ICP is so important. In this episode, Tory and Allison talk about a new framework to decide which ICP you should niche down on first. Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
Episode Description
Trying to market to multiple ICPs can be a huge mistake for many companies, especially those on a budget. When you try to be everything to everyone, you water down your message across the board and confuse the audience. That’s why niching down with your ICP is so important. In this episode, Tory and Allison talk about a new framework to decide which ICP you should niche down on first.
Join Stacking Growth Live every other Wednesday at 1:00 PM ET by Registering here.
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