S2: E7: Stephen Cloves: Is trust HR's biggest buying signal?

In this 'HR Connection' special of Shaking the B2B Tree, Rob Skinner sits down with Stephen Cloves, independent HR consultant at Linked HR, who has decades of experience as former Chief People Officer. Stephen shares candid insights on what it’s like to be on the receiving end of B2B marketing aimed at HR decision makers and why so much of it misses the mark.From the explosion of HR tech to the hype around AI and the importance of trust, Stephen explains what resonates with HR leaders and what turns them off. He talks about why marketers need to stop selling solutions to problems HR doesn’t have, and start focusing on what really matters: making life better for employees. Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/