S2 E8: Lori Meakin - Why aren't more men involved in gender equality, when it's proven to benefit us all?

Jo welcomes the exceptional Lori Meakin to the Good Girls Eat Dinner podcast. Lori is a multi-award-winning strategist and entrepreneur with decades of experience working with some of the world's biggest and most successful brands. Lori has long been driven to help build a more gender-equal world. Now, she uses the expertise in changing attitudes and behaviour that she's developed over decades in branding, advertising and the media to address the issue: why aren't more men getting involved in gender equality, which is proven to benefit all of us?Topics covered:- Growing up in social housing in Dagenham near the Ford factory where a group of women took action that led to the Equal Pay Act.- Trigger warning; suffering a traumatic sexual assault.- How such a negative experience led to positive work.- From a language & literature teacher to a strategist in advertising.- The power of storytelling: helping us understand ourselves and one another.- No More Menemies – the inspiration behind this insightful book.- Approaching the task of engaging more men in gender equality strategically.- Motivating men to help create a better outcome for everyone.- The false narrative telling white straight men the odds are now stacked against them.- How the likes of Trump and Tate capitalize on fear to give all of the wrong answers to young men.- When women take up just 30% of a space, content or conversation they’re seen as ‘dominating’.- When women take up just 15% of a space, content or conversation they’re seen as ‘equal’.   - Loss aversion: the human programming that makes Gender Equality feel like men are having things ‘taken away’ when women are literally losing rights.  - 57% of men in Britain think equality has gone too far – and surprisingly (perhaps) the majority are Gen Z.- We’ve been socialized to assume that sons are more intelligent than daughters (by 10 IQ points).- What men are missing out on due to a lack of equality. - Misogyny as the gateway to many other forms of hate (homophobia, racism, transphobia etc).- ‘The Others & Me’ a consultancy that spotlights the opportunities for organisations to create positive change and a competitive advantage.- Why ‘guys’ is not the best way to address a team.- Positively refusing to be beaten down by the problems in the world. - Embracing curiosity and our similarities to bridge the perceived gender divide.- Lori’s Doggy Bag of AdviceLori's book: https://www.theothersandme.com/nomoremenemiesThe Other's & Me: https://www.theothersandme.com/Send us Fan MailFind out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/Instagram: https://www.instagram.com/goodgirlseatdinner/Get in touch: [email protected], Jo Wallace: https://www.linkedin.com/in/wallacejo/Thank you for listening!Please like, follow, and / or share with your friends, family and dinner dates.