S2:E8 - The art of developing usable value propositions -...

What this episode covers

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we are joined by Zlatka Larsen, a wonderful generalist marketer currently working with Autodesk, to tackle the topic of usable value propositions – what they are, why we need them and how we stop people from shoving them in a digital drawer and never using them properly.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠

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Frequently Asked Questions

How long is this episode of Candid by Innovate Comms?

This episode is 39 minutes long.

When was this Candid by Innovate Comms episode published?

This episode was published on January 4, 2026.

What is this episode about?

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. This month we are joined by Zlatka...

Can I download this Candid by Innovate Comms episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.