S2:E9 - The magic of integrated campaigns

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by Kate Baker from Zscaler to tackle the elusive integrated campaign. We cover everything from the power of great creative, to psychological safety between clients and agencies, to taking risks to processes.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠