S2 E9: Why Everyone Prefers Predictability / That Last Knockout Punch / How Gift Cards Keep Giving

Black Friday has been and gone leaving a trail of bankruptcies in its wake. Find out who and how in this no-holds barred DTC conversation. Nik and Moiz get into the Affiliate World Conference in Thailand, which brands are taking that last knockout punch, and why you should think gift cards as a smart answer to a slow January. Growing your business is hard, but Triple Whale is all about scaling your Shopify store to the moon and doing it profitably. Use promo code supply15 to get 15% off when you sign up for Triple Whale at www.triplewhale.com Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ Follow Nik: Twitter: twitter.com/mrsharma Follow Moiz: Twitter: twitter.com/moizali Timestamps: 00:00 Intro 02:10 Affiliate World Conference 08:21 A Flurry Of Bankruptcies 08:40 That Last Knockout Punch 12:24 When Ego Takes Over 17:52 The Winc Business Model 20:12 Everyone Prefers Predictability 23:53 What Blew Moiz’ Mind 25:52 Back To Black 30:10 Why Gift Cards Keep Giving