S2 EP 01 | The Elevator Pitch Is Over. Why You Need a Floor Pitch.

Forget the elevator pitch. Nobody's giving you 90 seconds anymore. We open Season Two of 9B with our three bombastic, bloviating bros in Bryan, Texas, drinking beer, Bourbon, and a Boulevardier, digging into a LinkedIn post from Cole Schaefer that flips business positioning on its head: the floor pitch, a 3-to-7-word max positioning statement that has to land between floor three and floor four.We break down why the old-school elevator pitch is dead, what real brand positioning actually means, and why owning a single word in someone's mind (Chick-fil-A = fast food chicken) is harder than it looks. Plus: is Jaws actually about the shark? A McDonald's mission-creep tangent, a Bull Durham rewatch, and Fidelis's own floor pitch.If you're a founder, marketer, or business owner trying to nail your brand messaging, elevator pitch, or company tagline, this one's for you.Key Moments0:35 – Cole Schaefer's LinkedIn post on the "floor pitch"2:01 – What is a floor pitch? (7 words or less)3:03 – Aliens' legendary 3-word pitch: "Jaws in space"4:20 – Floor pitch examples: Uber, Amazon, Airbnb, Tesla6:07 – What "positioning" actually means (and why it's hard)7:04 – The McDonald's lesson: discipline vs. mission creep10:19 – Fidelis's own floor pitch: "We make B2B businesses go boom"13:34 – Counterpoint: does long-form content still work?15:09 – Bull Durham then vs. now: storytelling at warp speedLoved this episode?Subscribe to 9B for more raw, unfiltered takes on business, branding, and BS.👉 Read Cole Schaefer's original post👉 Learn more about Fidelis Creative Agency👉 Follow us for new episodes every week.This business and BS is hashed over a beer, a bourbon, and a Boulevardier cocktail by our three bombastic, bloviating blokes in Bryan, TX — the 9B’s.🎧 New episodes bi-weekly — Subscribe on YouTube🎙️ Listen on Spotify |  Apple🌐 Visit Fidelis Creative Agency 📱 Follow us: Instagram |  LinkedIn