S2, Ep 09: Ella Cookson on Leading Freedom for 2,500 Women

What does it take to lead a team of over 2,500 people and still keep things grounded? In this episode of Sales Leader Secrets, Amanda Downs chats with Ella Cookson, a standout leader at Tropic Skincare. Ella’s story is one of resilience. After a tough few years, she rebuilt her confidence and has gone on to support thousands of ambassadors across the UK.Ella talks honestly about the ups and downs of leadership, how she’s grown her team, and what’s helped her stay true to herself along the way. You’ll hear how Tropic has shaped a fresh approach to direct selling, and why community and recognition matter more than ever.If you’re leading a team or thinking about taking that step, this one’s for you.Here are the Highlights:00:00 Introduction 05:45 Preservative-free natural skincare (the tropic difference)09:17 Empowering women through skincare sales11:45 Empowering team leadership15:00 Letting go of control19:31 Using human design to unlock your power22:06 Understanding your team25:01 Empower and celebrate your team28:59 Sales leadership secrets revealedJoin us each month between August and November for the Uspire webinar series “Become a Better Leader” and get valuable leadership frameworks and techniques to help you achieve sustainable growth that lasts. https://theuspiregroup.com/uspire-events/become-a-better-leader-webinar-series/About Amanda Downs:Amanda Downs is Uspire's Director of Commercial Leadership and a commercial training and coaching expert. She has worked extensively in Europe, EMEA, the US, and Asia and is an accredited Insights Discovery practitioner. She also leads Uspire's commercial leadership proposition.She produces the popular Sales Growth Expert blog and is currently writing her first sales leadership book.Connect with Amanda:Website: theuspiregroup.comLinkedin: https://www.linkedin.com/in/amandadowns2/About The Uspire Partnership:Uspire challenge, energise and upskill leaders to set the stage for business transformation and commercial success. Members of the Uspire team are all industry professionals and have first-hand experience of the commercial challenges you face. We develop leadership skills and commercial capabilities; delivering profitable growth and a sustainable legacy of change.Connect with Uspire:Website: theuspiregroup.comLinkedin: https://www.linkedin.com/company/uspire-ltd/About Ella CooksonI’m a mum of two young kids, a skincare enthusiast, and a proud ambassador for Tropic Skincare. I’m part of Tropic’s Diamond Advisory board, which means I get to help shape the future of one of the UK’s fastest-growing ethical beauty brands, while also supporting an incredible team of women to build flexible businesses around their lives.