S2: Ep 14 - Stop Chasing Balance: Build a Life That Actually Fits with Cherie Hoeger

Hey Revitalized Womanhood listeners! I'm so excited to share this incredible conversation with you! Joining me today is Cherie Hoeger, Co-founder and CEO of Saalt, a women-owned B Corp creating sustainable period care products that are changing the way women think about their periods—and building a business with purpose along the way. Cherie's story is about so much more than building an eight-figure brand and getting Saalt onto shelves at Target, Walmart, Amazon, and beyond. It's about creating a life that actually fits the woman you want to be. As a mother of six and a successful entrepreneur, Cherie has built her approach around intentionality rather than trying to achieve the impossible idea of "work-life balance." We talk about what it really looks like to pursue ambitious goals while raising a family, nurturing your marriage, protecting your time, and staying connected to yourself. Cherie shares the framework she created from Essentialism and The Miracle Morning, the 90-minute morning routine she developed while raising six children, and the powerful moment an Oprah quote changed the way she thought about dreaming bigger. We also dive into the story behind Saalt—from the conversation with family in Venezuela that sparked the idea, to the challenges and burnout that came with major growth, and the perspective shift that helped Cherie stop asking, "How do I do it all?" and start asking, "How do I design a life that works for me?" Cherie also opens up about motherhood, ambition, guilt, purpose, and why women shouldn't feel guilty for wanting more. If you've ever felt caught between building something meaningful and being present for the people you love, this conversation is a reminder that you don't have to choose between ambition and a fulfilling life. You can build a business. You can be a mother. You can have big dreams. And you can still be you. This episode is for women who are ready to stop chasing balance and start creating a life that actually fits. Saalt Socials: @saaltco IG: https://www.instagram.com/saaltco/ @saaltco TT: https://www.tiktok.com/@saaltco @saaltco YouTube: https://www.youtube.com/@saaltco @saaltco FB: https://www.facebook.com/saaltco/ Cherie's socials: LI: https://www.linkedin.com/in/cherie-hoeger-5b3679b/ IG: https://www.instagram.com/cherie.hoeger/ YT: https://www.youtube.com/@cheriehoeger/videos FB: https://www.facebook.com/cherie.hoeger Connect with the Revitalized Womanhood online! https://revitalizedwomanhood.com/ Join other like-minded women in the Revitalized Sisterhood online community today! https://revitalizedwomanhood.mn.co/feed Follow Revitalized Womanhood online! https://www.instagram.com/revitalizedwomanhood/