S2: Ep 41; How AI Is Revolutionizing Criminal Defense with special guest, Seth Price

In this episode, Greg McCollum sits down with Seth Price, founder of BlueShark Digital and partner at the multi-state law firm Price Benowitz, for a candid conversation about building a million-dollar criminal defense practice in today's digital-first world. Learn why digital marketing—especially search—is the most effective path for bringing in clients who need you urgently, and find out why offline approaches like billboards and TV often fall short in criminal defense. The discussion also sheds light on how AI is making law firm operations more efficient, and offers practical steps you can use to stay ahead of the curve. Whether you're looking for practical tips on criminal defense law firm marketing or insights on integrating AI into your daily operations, this conversation is a must-listen. Show Highlights: Why is search marketing a non-negotiable for criminal defense? [04:17] Offline marketing and brand building ROI in PI vs. criminal defense. [07:45] How average case values cap marketing spend in criminal defense. [10:26] Is criminal defense an underserved market in terms of systems? [13:47] High-impact uses of AI in criminal defense and key considerations. [18:05] Do practice area margins dictate paid vs. free AI and tech adoption? [22:27] The truth about AI search proving the continuing relevance of SEO. [24:12] What an API is, clarified with Clio and Filevine examples. [29:38] Crucial tips for optimizing a criminal defense firm's Google Business Profile Q&A. [33:38] Key tactical advice on AI for criminal defense lawyers. [35:55] Seth Price's most powerful strategies for law firm prosperity. [37:56] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: [email protected]  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: [email protected]