S2 Ep 5: Less Is More: Why Your Tween Doesn't Need a 12-Step Skincare Routine

Lauren Wilson, founder and CEO of Maloa Skincare, joined me for a conversation I didn't know I needed. We talked about what's actually happening when adult marketing playbooks get pointed at tweens and younger kids — the influencer pressure, the unnecessary complexity, and the messaging that's quietly stealing childhood. Maloa means today is a good day — sunshine, laughter, fresh air, time with the people you love. And Lauren built an entire skincare brand around protecting that. About Lauren Wilson:Lauren is the founder and CEO of MALOA Skincare, a safe, tween skincare brand launching this October. With over 15 years in health, wellness, and beauty marketing, she built MALOA to give young girls simple, gentle products — and a reminder that fresh air, sunshine, and laughter are just as good for your skin as anything you put on it. When she's not building the brand, she's outside soaking up the Southern California sun with her two kids, husband, and dog. We love her entire energy. THIS EPISODE'S KICK IN THE TUSH MOMENT: Lauren got laid off from a job she loved. Instead of spiraling, she took it as a signal — that she wasn't meant to work for anyone else, she was meant to build something that actually mattered. That's the kick. Sometimes the thing that feels like a loss is actually a shove in the right direction. And sometimes the best thing you can do for the next generation is remind them that simple is enough, screens can wait, and being a kid is not something to rush through. Less is more. For your skin and for your life. IF YOU LIKED THIS EPISODE: If this episode stirred something in you about trusting your own instincts over the noise — the Overthinking + Empath Archetype Quiz is going to show you exactly where you're second-guessing yourself and why. Find out how you're wired: quizot.terriehuberman.com/quizot CONNECT WITH LAUREN & MALOA SKINCARE: Website: maloaskincare.com Join the Waitlist — get 15% off at launch, early access, free gifts, giveaways, and parent tips: maloaskincare.com/pages/waitlist-signup-landing-page LET'S STAY CONNECTED: Website: terriehuberman.com Book: Overcome Overthinking on Amazon Instagram: @intuitiveterriehuberman YouTube: Terrie Huberman Sign up for the newsletter: CLICK HERE Leave a review — it's free, takes two minutes, and helps more women find the kick in the tush they didn't know they needed. That's your kick in the tush for today. Use it wisely.