EPISODE · Feb 28, 2022 · 32 MIN
S2 Ep 8 Retail 2022: Hybrid Shopping & Purpose Driven Shoppers
from Retail Done Right · host Jeff Fisher and Cristene Gonzalez-Wertz
We dive into a great new study on retail and consumer brands, “2022’s New Normal for Retail,” from IBM’s Institute for Business Value. This rich report clearly states that retailers and brands need to be present on all fronts and show consumers they share their values. CONSUMERS HAVE BEEN THROUGH THE WRINGERBut they’ve been resilient. They’ve found creative ways to adapt to extreme circumstances, using technology to navigate uncertainty in new ways. And they expect brands to do the same. While shopping may have recovered to pre-pandemic levels, inflation and other market factors are causing not only dissatisfaction in the marketplace, they are also making consumers more attuned to these sorts of shifts. RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzEmail Jeff at [email protected] and connect on LinkedIn hereEmail Cristene at [email protected] and connect on LinkedIn hereFollow us on Instagram @retaildonerightTweet us @RetailD0neRightMichael Cooke is our brilliant sound engineer and editorJade Siriswad composed our theme musicLet's go shopping!
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We dive into a great new study on retail and consumer brands, “2022’s New Normal for Retail,” from IBM’s Institute for Business Value. This rich report clearly states that retailers and brands need to be present on all fronts and show consumers they share their values. CONSUMERS HAVE BEEN THROUGH THE WRINGER But they’ve been resilient. They’ve found creative ways to adapt to extreme circumstances, using technology to navigate uncertainty in new ways. And they expect brands to do the sa...
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S2 Ep 8 Retail 2022: Hybrid Shopping & Purpose Driven Shoppers
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