S2 Ep. 8 – “Technology should be a tool, not the creativity itself”

In the latest episode of Filming in Portugal: See the Big Picture, we reflect on the impact of technology and artificial intelligence on the future of the audiovisual industry, with Joana Vicente, producer, cofounder of Open City Films and former CEO of the Sundance Institute.In conversation with Martin Dale, Joana discusses the potential of new digital tools to enhance creativity, optimize resources and create new opportunities for independent productions – while highlighting the importance of using these technologies ethically and responsibly.The episode also explores the evolution of the sector, the crucial role of film festivals as curators of emerging talent, and Portugal’s growing appeal as a destination for international productions.More information on filming in Portugal and episode transcripts available here.