EPISODE · Apr 5, 2022 · 38 MIN
S2 Ep10 | The Opportunity Pop-Up Presents
from Retail Done Right · host Jeff Fisher and Cristene Gonzalez-Wertz
There is real value in physical retail. But it can be expensive, slow to develop and risky. There’s a solution out there… Pop-Ups. You aren’t locked into a long-term lease. The CapEx can be minimal. You can get open quickly. You can test and learn new ideas, assortments, experiences. You can be seasonally relevant. Why aren’t we seeing more Pop-Up shops? There’s still a fair number of empty storefronts out there. Still. What’s holding brands and developers back? RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzEmail Jeff at [email protected] and connect on LinkedIn hereEmail Cristene at [email protected] and connect on LinkedIn hereFollow us on Instagram @retaildonerightTweet us @RetailD0neRightMichael Cooke is our brilliant sound engineer and editorJade Siriswad composed our theme musicLet's go shopping!
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There is real value in physical retail. But it can be expensive, slow to develop and risky. There’s a solution out there… Pop-Ups. You aren’t locked into a long-term lease. The CapEx can be minimal. You can get open quickly. You can test and learn new ideas, assortments, experiences. You can be seasonally relevant. Why aren’t we seeing more Pop-Up shops? There’s still a fair number of empty storefronts out there. Still. What’s holding brands and developers back? ...
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S2 Ep10 | The Opportunity Pop-Up Presents
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