S2 Ep11: From The Brink To Breakthrough: How Erica Groussman Rebuilt TRUBAR

Today I sat down with the powerhouse behind TRUBAR, Founder & CEO Erica Groussman—and let me tell you, she brought it. We talked about how she’s taken TRUBAR nationwide (and she’s just getting started), what it really looks like to juggle work, life, a growing team, and constant innovation. Oh—and did I mention she pulled the company out of $7 million in debt? Her journey is raw, real, and packed with grit, resilience, and serious tenacity. This one’s a must-listen for any founder chasing the dream.Erica Instagram TRUBAR Instagram TRUBAR Website It's All Happening WebsiteFollow us on InstagramLearn more about Launch Lab MasterclassJoin the women in CPG Slack ChannelSign Up for the Newsletter