S2 Ep11 Six Steps to AI Citation Success

If your brand isn't cited by AI tools when buyers search your category, you're not losing a ranking - you're being skipped entirely before the decision is made.Open ChatGPT, Perplexity, or Google AI Mode right now and type: "Name the top three companies in [your product category]." If your brand isn't in the answer, you're not losing a click. You're not even in the race.This episode is for life science marketers and commercial leaders who want to understand - and act on - AI discoverability before their competitors do.Matt Wilkinson and Jasmine Gruia-Gray debate the six-phase AI discoverability audit: a structured, agency-free framework designed to help life science brands earn citation presence in AI-generated answers. The conversation moves fast, challenges assumptions, and gets into the practical friction points that most audit frameworks gloss over - from entity consistency and ungating strategy to proxy pages and measurement cadence.The key idea: if your brand isn't cited by AI tools when buyers search your category, you're not losing a ranking - you're being skipped entirely before the decision is made.What you will learn:Why entity consistency across platforms is the foundation of AI discoverability - and why mismatched descriptions confuse AI models at an identity levelThe real debate between fixing entity consistency first versus ungating content - and why the sequencing matters more than you thinkHow proxy pages work as a halfway house between gated content and full discoverability - and where that trade-off breaks downWhy 50 manual queries every 90 days is more achievable than it sounds - and the hidden bias problem that can corrupt your resultsHow AI models are building personalised understanding of individual users - and what that means for running clean discoverability testsWhy getting your positioning stable now matters: dual-use bots are feeding your content back into model training runs, so consistency compoundsSubscribe to A Splice of Life Science Marketing for weekly debates on AI, strategy, and commercial growth in life science. Visit strivenn.com to access the AI discoverability audit framework and the Strivenn AI Readiness Diagnostic.