S2 Ep1348: RNIB Accessible Media Symposium- Professor Sabine Braun, AI for AD

The RNIB’s Accessible Media Symposium (16 - 17 September 2025) brought together broadcasters, streamers, technology companies, creatives, researchers and people with lived experience to explore the future of accessible media. As storytelling, platforms and technologies evolve, so too must the ways we think about access. This two-day event is a chance to share ideas, highlight innovation, and shape what accessible media looks like in the years ahead.RNIB Connect Radio’s Toby Davey caught up with Professor Sabine Braun from the University of Surrey to discuss the findings of the AI Generated AD Project report. The project explored how AI could be used to generate AD for factual content, and what that meant for quality, creativity and viewer experience. It engaged blind and partially sighted audiences and highlighted where human input remains essential.  (Image shows the RNIB Connect Radio logo. On a white background ‘RNIB’ written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio’ is written in black in a smaller font)