S2 Ep15: How Cure Got into retail (and Stayed There) : A Go-To Market Playbook with Lauren Picasso

How do you scale a wellness brand without burning out—or burning cash? In this episode, we talk with Cure Hydration’s founder, Lauren Picasso about the real work behind funding a fast-growing brand, getting on shelves nationwide, and going to market with intention. She gives us the tea on how she raised capital as a solo founder and launched in CVS at the height of COVID—in a hydration category that was small and lacking in innovation. Turns out, timing and positioning are everything. This one is a must listen for founders looking for a funding playbook. Cure Insta Shop Cure It's All Happening Website Follow us on Instagram Learn more about Launch Lab Masterclass Join the women in CPG Slack Channel Sign Up for the Newsletter