S2 Ep16: How Good Girl Snacks is building a CPG rocketship. But make it for the Gen Z girlies. episode artwork

EPISODE · May 26, 2025 · 49 MIN

S2 Ep16: How Good Girl Snacks is building a CPG rocketship. But make it for the Gen Z girlies.

from It's All Happening : Women In CPG · host Danielle Calabrese

Today I’m talking with the fearless co-founders of Good Girl Snacks, Leah and Yasamin—you might know them for their viral hit, Hot Girl Pickles. These two dove headfirst into CPG with no prior industry experience and are somehow pulling it off like pros. We get into how they started, what they’ve learned, their recent fundraise, and how they’re rolling out new retailers and innovations at full speed—all while keeping it scrappy, smart, and fun. If you’re building a brand from the ground up (or thinking about it), this one’s a must-listen.GGS Insta Shop Hot Girl Pickles It's All Happening WebsiteFollow us on InstagramLearn more about Launch Lab MasterclassJoin the women in CPG Slack ChannelSign Up for the Newsletter 

Episode metadata supplied by the publisher feed · Published May 26, 2025

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S2 Ep16: How Good Girl Snacks is building a CPG rocketship. But make it for the Gen Z girlies.

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