S2 Ep17: How Humm Kombucha got aquired with Founder, Michelle Mitchelle

from It's All Happening : Women In CPG · host Danielle Calabrese

From farmers markets to national shelves—this is how Humm scaled with soul. In this episode, I sit down with Humm Kombucha’s founder, Michelle Mitchelle to unpack her early-stage regional playbook, the leap into self-manufacturing, and what it really takes to not only land major retail but what she had to do to eventually get Humm aquired. She shares how building a people-first company helped fuel not just growth—but years of sucess. Listen now for a masterclass in scaling with heart. This one is a must listen! Humm InstaShop Humm It's All Happening WebsiteFollow us on InstagramLearn more about Launch Lab MasterclassJoin the women in CPG Slack ChannelSign Up for the Newsletter

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This episode was published on June 2, 2025.

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