S2 Ep32: S2 Ep32: Market Research for Non-Fiction Books

Often, when we hear the phrase ‘market research,’ it sounds as appealing as a trip to the supermarket to do the weekly food shop. You know you have to do it, but it’s not the most exciting way to spend a Tuesday. However, when it comes to writing a successful non-fiction book in your niche, it’s crucial. After all, you want to write a book your readers will love, right? So, how can you complete your market research without it becoming a yawnfest? You’ll get all the advice you need in this week’s episode.During it, you’ll learn: What we can learn from coffee shops when conducting market research - and why you don’t even need to leave the sofa to seek out what your target readers want. How to use book reviews from your competition to your advantage and make your book even better. Why it’s not all about industry trends and how your current audience is the ticket to writing a book people actually want to read. And so much more!Market research is an integral part of writing a book - without it, you’re starting from a difficult position, and it can impact the book you end up writing. By following the advice in this episode, you can then create a strategy to reach your target audience and maximise your sales potential.I hope you enjoy listening!Further resources: You can listen to more about getting feedback on your writing by reading this blog post here. If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Subscribe to my monthly newsletter - The Write Stuff - on Substack. It’s full of advice on writing and publishing a book in your niche - as well as my thoughts on creativity, business and personal growth. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Steph’s books: Dare to Write: How to Write a Non-Fiction Book to Grow Your Business - Amazon Connect with Steph:Website: https://stephcaswell.com/Instagram https://www.instagram.com/creatinghappywritersFacebook https://www.facebook.com/creatinghappywritersTwitter https://twitter.com/stephcaswell_Use #creatinghappywritersListen to all previous podcast episodes on my website, via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.Apple Podcasts SpotifyAmazon Music*Disclaimer: If you buy a copy of a book I have linked to in these show notes, I’ll receive a small commission as an Amazon affiliate. If you’d rather buy your books elsewhere, I completely understand.