S2 Ep41: S2 Ep41: Building a Successful Author Brand - with Isabelle Knight

Often, for authors, promoting and marketing a book can often feel more intimidating than the writing process itself. However, making meaningful connections with your readers is key in today’s publishing landscape.  In this episode of the Creating Happy Writers podcast, I chat with expert publicist Isabelle Knight about methods you can use for strategically sharing your stories and voice with wider audiences - in the hope of demystifying the process and taking the overwhelm away. Listen to discover: The importance of your brand/author story when it comes to promoting your book and bringing readers on the journey - Isabelle believes in a holistic approach to PR and that your readers will want to buy your book if they feel connected to you.  What you can do if you’re an introvert - both Isabelle and I believe that in today’s book-selling climate, you can’t hide behind your words and hope the book will sell itself. Having said that, we know it can be daunting, so we discuss practical ways you can make PR manageable for you. How you can be in control of the story you share about yourself in the PR process - including when talking to journalists and publications. And lots more! What I like most about Isabelle is how she truly understands how overwhelming the whole PR and marketing process can be, and she’s excellent at breaking it down into manageable and - dare I say - enjoyable - chunks. Hurrah! Enjoy! Further resources Connect with Isabelle: Website Instagram LinkedIn Download her free guide - Top 10 Tips for Authors to Build a Brand My book - ‘Dare to Write: How to Write a Non-Fiction Book to Grow Your Business’ is available now on Amazon or directly via my website. Subscribe to my Substack - The Write Stuff - full of advice on writing and publishing a book in your niche. Download my FREE PDF - 5 Steps to Plan a Bestselling Book in Your Niche Connect with Steph: Website: https://stephcaswell.com/ Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en LinkedIn: https://www.linkedin.com/in/stephcaswell/ Facebook: https://www.facebook.com/creatinghappywriters Twitter https://twitter.com/stephcaswell_ Use #creatinghappywriters If you enjoyed today’s episode, please leave a review on your favourite podcast platform: Apple Spotify Amazon Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider. Apple Podcasts  Spotify Amazon Music