Leading with Story: Captivate, Convince, Inspire

Featured Guest: Paul Smith Paul discusses the power of stories for leaders. He shares his insights about what works, why it works, and how you will be more effective as a leader if you master the use of stories. Paul recounts a compelling story told by Bob McDonald, CEO of Proctor and Gamble, and connects it to a primary leadership and parenting lesson for him. Paul illustrates: 1. What a great leadership story is. 2. The primary elements of a story. 3. Why you should use stories to lead and sell. 4. The most common mistakes when using storytelling. You will walk away with a foundation for using story in your role as a leader. Learn more about using story in leadership by reading Paul's book Lead with Story.