S2 Ep6: Ep 006 - Narratives That Endure

In branding, endurance beats noise. The brands that last are the ones that hold their story while everyone else chases the trend. In this season 2 finale of The Steel Of India Podcast, Narratives That Endure, we explore how credibility is earned by closing the gap between what a company says and how it behaves, and what it means for Jindal Steel to be the steel of India - building the country quietly, year after year, in the bridges, buildings and infrastructure that are part of our country’s growth story. And we are joined by a formidable panel - Arpana Kumar Ahuja, EVP & Head of Corporate Brand and Communications, Jindal Steel; Abhijit Avasthi, Founder, Sideways Consulting; and Arun Sudhaman, Founding Editor, Earned First - who unpack what it really takes to build a brand the world trusts, and hold on to it across decades.