S2 Ep7: The Man Behind the Sidemen’s $100 Million Global Empire | Jordan Schwarzenberger

How do you build a $100 million creator business from scratch?This week, Chris sat down with Jordan Schwarzenberger, the man behind the Sidemen’s explosive business empire.From YouTube videos to burger chains, clothing brands, and viral drinks, Jordan has helped turn a group of creators into a $100M+ powerhouse.In this episode, he breaks down:- How the Sidemen scaled from content to commerce- The blueprint for building creator-led IP- The biggest mistakes creators make when launching products- Why community is everything,  and how to lose it in seconds- What makes a product actually go viral- The highs, lows, and lessons from building with one of the biggest creator groups in the worldIf you’re a creator, founder, or entrepreneur who wants to turn attention into assets,  this is the playbook.0:00 Introduction2:15 Jordan Early Years7:05 Why You Shouldn't Go To Uni10:15 What is a Monoculture?13:55 Moving from Vice to LadBible19:15 Jordan Starting His Own Agency22:45 The Success of Chicken Shop Date25:15 How to Command a Room When You're Younger31:15 Jordan Starting with the Sidemen35:15 Creating VIRAL Sidemen Brand39:15 The Worst Business to Start44:15 What Does Success Look Like for the Sidemen45:15 Is There Competition with Prime?47:15 How to Monetise Your Audience49:15 How to Create Your Own IP53:15 How to Build the Right Brand After Going Viral58:15 Build Out Your Brand1:04:15 Entertainment Vs Education 1:06:15 Creator Enterprise, Going Into SaaS1:09:15 What Should Creators Stop DoingFollow Chris: https://www.instagram.com/chrisdonnellyofficial/Follow Jordan: https://www.instagram.com/jordanschwarz/