EPISODE · Apr 7, 2025 · 41 MIN
S2 Ep9: Luxury, Layers & Legacy: The Caker, Jordan Rondel Story
from It's All Happening : Women In CPG · host Danielle Calabrese
Question: Do you know what a total badass Jordan Rondel is? If not, let me introduce you. Her creativity isn’t just inspiring—it’s effortlessly cool. If you’re a female founder (or dreaming of becoming one), this convo is a must-listen. Jordan keeps it real, sharing the highs, the lows, and everything in between with honesty and heart. I walked away from this chat so inspired, and I think you’re going to love it just as much as I did. In our conversation, Jordan dishes on how she turned her love of baking into The Caker—an international cake brand with serious cult status. She gets real about the wild ride of scaling a business, moving to LA, and riding the pandemic wave by launching luxe cake kits. As always, she keeps it honest and fun, talking about intuition over ego, the magic of staying creative, and carving out space in a world that wasn’t exactly built for women with big ideas (and even bigger dreams). Buckle up! Its a good one. Find Jordan Rondel on her websiteFollow her on Instagram It's All Happening WebsiteFollow us on InstagramLearn more about Launch Lab MasterclassJoin the women in CPG Slack ChannelSign Up for the Newsletter
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S2 Ep9: Luxury, Layers & Legacy: The Caker, Jordan Rondel Story
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