S2: Episode 1 - Marketing at Different Ends of the Spectrum

Delighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK.Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK.This podcast covers a range of fascinating topics… What it was like to head up a marketing team in the pre-digital & social media times? How marketing for non-profit is different from business? The changes in the perception of cancer and its treatment over time. As well as how Covid-19 has prompted Cancer Research UK to accelerate its focus on digital channels?