S2 Episode 10: OHS - Inside OHS TikTok Shop Playbook

In this episode of the Beyond the Hashtag, we sit down with Peter Dickenson, Social Commerce Executive at Online Home Shop (OHS), to break down one of the most impressive TikTok Shop success stories to date.Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affiliate strategy.We dive into:How OHS activated and scaled affiliates at speedThe product and content strategies that unlocked viral reachKey lessons for brands looking to win on TikTok Shop through affiliatesWhether you’re a brand, seller, or creator looking to understand what real scale on TikTok Shop looks like, this episode offers practical insights you can apply immediately.🎧 Tune in to learn how OHS turned TikTok Shop into a high-impact revenue channel — and how you can do the same.