S2 Episode 103 | Discussion with Professor of Marketing Jaideep Prabhu on Innovation and Cross national business ecosystems |Cambridge Ecosystem | Books

Today's guest Professor Jaideep Prabhu is from Cambridge Judge Business School. His research interests includes : marketing, strategy and innovation.  Specific area of his interests: cross-national issues concerning the antecedents and consequences of radical innovation in high-technology contexts such as banking, pharmaceuticals and biotechnology; the role of firm culture in driving innovation in firms across nations; how multinational firms organise their innovation activities worldwide; the forces that drive R&D location decisions and the factors that influence the performance implications of these decisions; the internationalisation of firms from emerging markets; and innovation in emerging markets. You can find more details on his profile page : https://www.jbs.cam.ac.uk/faculty-research/faculty-a-z/jaideep-prabhu/ Books Prof. Jaideep Prabhu had written ( sharing links in amazon) : 1. Frugal Innovation: How to do better with less Kindle Edition by Navi Radjou  (Author), Jaideep Prabhu (Author), Paul Polman(Foreword) : https://amzn.to/31NDy3z 2. Jugaad Innovation: Think Frugal, Be Flexible, by Navi Radjou  (Author), Jaideep Prabhu (Author), Simone Ahuja  (Author), Kevin Roberts (Foreword) : https://amzn.to/31KsVhU 3. How Should A Government Be?:  by Jaideep Prabhu (Author) : https://amzn.to/39BjaHd Book recommended by Jaideep in the chat : Homeland Elegies: by Ayad Akhtar : https://amzn.to/3rQI23X Listen, learn and enjoy!