S2 Episode 11. BYOB with Andrew Ford - Chris Ashmore

In this episode of Build Your Own Business (BYOB), I sit down with Chris Ashmore, podcasting expert and founder of Chris Ashmore Media, to uncover his inspiring journey from journalism to entrepreneurship. Chris has a rich and varied background, which includes time in Japan as a legal recruiter, a long-standing role in audio production, and now running his own business dedicated to helping others tell their stories through podcasting. Chris’s journey began in regional Victoria, where his love for storytelling emerged during his school years, editing the school magazine and dreaming of a career in journalism. That passion took him through university and into his first professional role at Business Essentials, where he learned the art of high-quality audio production. But Chris’s story didn’t follow a straight line. A stint in Japan not only honed his skills in sales and relationship-building as a legal recruiter but also taught him valuable lessons about perseverance and adaptability—traits that continue to serve him as a business owner. When Chris returned to Australia, he rejoined Business Essentials at a pivotal moment when podcasting was starting to gain traction. It wasn’t long before Chris saw an opportunity to go out on his own, founding Chris Ashmore Media to focus on producing high-quality podcasts for professionals, associations, and businesses. He shares how he made the leap from employee to entrepreneur by slowly building his client base and reducing his hours at his day job, ensuring a smooth transition. For Chris, success in podcasting isn’t just about technical quality—it’s about consistency, creating meaningful connections with your audience, and delivering content that reflects your brand’s values. Toward the end of our conversation, Chris offers advice for anyone considering starting their own business. His message is clear: “You’ve got to love what you do. Whether you’re making socks or selling soap, passion is the cornerstone. Without it, you won’t have the energy to navigate the inevitable challenges of running your own business.” Join me for this fascinating discussion as Chris Ashmore reflects on his career, the lessons he’s learned along the way, and why podcasting has become such a powerful tool for businesses today. Resources Website: https://chrisashmore.media/ LinkedIn: https://www.linkedin.com/in/ashmorechris/