S2 Episode 2: Mastering Author Branding: Insights from Maite Dalila episode artwork

EPISODE · Jan 28, 2026 · 46 MIN

S2 Episode 2: Mastering Author Branding: Insights from Maite Dalila

from Storystruck

If you've ever thought "I'll worry about marketing later" or "I just need a website" then this episode is for you. Trust us, you'll want to grab a notebook for this one.In this episode, we're sitting down with Maite Dalila, a brand strategist and web designer who's worked with giants like Disney, Samsung, and Nike, and now she's bringing all those corporate branding secrets to authors like you.Maite breaks down why your brand matters WAY before your book launches (yes, even before you finish writing it), and gives us her genius "ARC" framework for building an authentic author presence.Join us as we nerd out over website examples, talk about finding your readers, and get real about why trying to appeal to everyone means you'll connect with no one. We all agree that authenticity beats perfection every single time.This episode has some amazing visuals. Watch the video version on StoryStruck's YouTube channel @StoryStruckPodcastMore from Maite:LinkedIn: www.linkedin.com/in/maitedalilaBlog: www.itsaboutrealpeople.tumblr.com Website: www.maitedalila.com Email: [email protected]💌 Don’t miss a thing: Subscribe and follow Storystruck wherever you listen so you never miss an episode! Be sure to follow us...Rachel's Instagram: bookboundjourneyNeno's Instagram: nenoswritersrebellionJoin the Story Weavers Community: Join hereIf you have a suggestion for an episode, drop it in the comments below or email us at [email protected] to go from draft to done? Visit Rachel's website today for editing services and writing classes https://www.bookboundjourney.com/Want to actually start and finish writing your book (or have someone do it for you)? Check out Neno's book coaching and ghostwriting services at https://www.writersrebellion.com🎵 Music Credits: Special thanks to Michah Silverstein for our beautiful music. If interested in hiring his musical talents, he can be contacted at [email protected]

Episode metadata supplied by the publisher feed · Published Jan 28, 2026

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S2 Episode 2: Mastering Author Branding: Insights from Maite Dalila

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