S2 Episode 3: STRAAME - Home & Viral Hits

In this episode, we’re joined by Gorprit, the visionary behind STRAAME — one of TikTok Shop UK’s biggest success stories in the Home & Living category. From furniture must-haves to viral bestsellers, STRAAME has become a household name on the platform.Gorprit takes us behind the scenes of his TikTok Shop strategy — how he scaled quickly, adapted to trends, and turned data into decisions. We also dive into the wild ride of selling one of the biggest viral products of 2024/2025: the Dubai chocolate.Packed with actionable insights, creator learnings, and a peek into what it takes to thrive on TikTok Shop, this is a must-listen for anyone selling (or thinking about selling) online.If you are interested to join us, Follow this linkUK: https://bit.ly/3SY9D3lSpain / France / Germany / Italy: https://bit.ly/44btJfGIreland: https://bit.ly/3G81DtuWant to learn more? Check out the TikTok Shop Academy here: https://bit.ly/4kW8ndo