S2 Episode 5 (Part 1) - Landing an Esports Sponsorship

An episode of the Tech Girl Talks podcast, hosted by Sam "Tech Girl" Wright, titled "S2 Episode 5 (Part 1) - Landing an Esports Sponsorship " was published on November 9, 2021 and runs 27 minutes.

November 9, 2021 ·27m · Tech Girl Talks

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Summary

What is the secret sauce to get your esports tournament or team sponsored? Ever wondered what sponsors really expect in return for their products and cash? In this special two part episode I'll chat to one of the most successful tournament organisers in the world AND one of the biggest gaming brands, to figure out what works and what doesn't.  Part 1 features insights from Tim Ashton, Global Esports Account Manager at gaming peripheral brand Steel Series.  Focal points include: Why would a brand sponsor esports, Getting your sponsorship pitch right, What ROI actually looks like for a brand, Reporting metrics and what needs to change

Episode Description

What is the secret sauce to get your esports tournament or team sponsored? Ever wondered what sponsors really expect in return for their products and cash?

In this special two part episode I'll chat to one of the most successful tournament organisers in the world AND one of the biggest gaming brands, to figure out what works and what doesn't.

Part 1 features insights from Tim Ashton, Global Esports Account Manager at gaming peripheral brand Steel Series.

Focal points include: Why would a brand sponsor esports, Getting your sponsorship pitch right, What ROI actually looks like for a brand, Reporting metrics and what needs to change

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