S2 Episode 5 (Part 1) - Landing an Esports Sponsorship

What is the secret sauce to get your esports tournament or team sponsored? Ever wondered what sponsors really expect in return for their products and cash? In this special two part episode I'll chat to one of the most successful tournament organisers in the world AND one of the biggest gaming brands, to figure out what works and what doesn't.  Part 1 features insights from Tim Ashton, Global Esports Account Manager at gaming peripheral brand Steel Series.  Focal points include: Why would a brand sponsor esports, Getting your sponsorship pitch right, What ROI actually looks like for a brand, Reporting metrics and what needs to change