S2 Episode 9: SACHEU - How SACHEU Beauty Built Billion-Views Brand

What does it take to turn a viral product into a global beauty brand?In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact.Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.