S2 EPS 2: Behind the Decks: An Inside Look at Product Planning in the DJ Industry

Join host Grace Sanders on the Student Pages podcast for an exclusive look into the world of DJing, as we launch a special series sponsored by AlphaTheta, pioneers in innovative DJ equipment and software. In this episode, Grace chats with Sam Shephard, a European Product Planning Executive, to explore the fascinating process behind creating DJ products, and the vibrant music industry landscape. Sam shares his insights into product development, from market research and design to overcoming challenges and embracing creativity. Discover how his engineering background and passion for music blend to shape the future of DJ equipment, including projects like the DDJ Groove and Rekordbox 7. With a focus on accessibility and community, Sam also reflects on the evolving nature of DJing, the impact of social media, and how young aspiring DJs can navigate the industry.