S2 EPS 4: Behind the Decks: An insight into AlphaTheta [PioneerDJ] History & the rise of Equalbeats

In this captivating episode, we sit down with marketing executive Isabel Sugranes to deep dive into Pioneer DJ's sister brand; AlphaTheta's history, and its latest pioneering work "Equal Beats", on empowering the next generation of female DJ's into a male dominated industry. We also dive into the current status of the market as far as DJ uptake amongst females, and where AlphaTheta would like to see this grow in the next 5 years. Looking more short term, we tap into what resources aspiring female DJ's can tap into to support them taking the next step into DJing as a professional career; and by the same measure, for those that are just starting out with experimenting with idea of DJing as hobby. An episode not to be missed! https://alphatheta.com/en/